“Operation Rainfall” Gains Massive Support As Web Mobilises Against Nintendo

Campaign for North American Release of Xenoblade Chronicles and The Last Story Escalates

It’s been all over the videogame press lately.  An internet campaign entitled “Operation Rainfall” began on 24 June, 2011 with the aim of getting Nintendo of America to release localised versions of Xenoblade Chronicles and The Last Story in North American territories.

Some Wii owners have suffered from a bout of outrage lately, due mostly in part to the completely uninspiring line-up of upcoming games for the system (The Legend of Zelda: Skyward Sword and Kirby Wii being the only other notable titles).  Xenoblade Chronicles is, thankfully, scheduled for a European release, which is just as well, because overly-critical Japanese gaming magazine, Famitsu, gave it a nice 36/40 (9, 9, 9, 9).  With a translated version on the way, it seems very odd that Nintendo of America won’t give it a North American release too.  Ludovic Amouroux, Product Manager for Nintendo France confirmed on Sunday that Europe will also be receiving a localised version of The Last Story.

Another title, Pandora’s Tower, is also included in Operation Rainfall’s campaign, but this title is currently not due to release in either of the Western territories, and given that it met with less critical success than the other two games, a localised version seems less than likely.  This hasn’t put off the campaigners for Operation Rainfall, however, and support for the game is considerable to say the least.

Nintendo of America itself has been bombarded by hundreds of emails, letters, phone calls, as well as messages on its Facebook and Twitter accounts.  Amazon.com still lists Xenoblade Chronicles under its original title of Monado: Beginning of the World, and campaigners have managed to drum up so many pre-orders on the game that on 25 June, 2011, the game had made its way to number 1 in Amazon’s all-format game sales rankings, and the Wii game and Wii action game sales charts.

Nintendo has recognised the campaign and gave the following message on Sunday:

Hey fans, we appreciate your enthusiasm. Look for more updates to come soon!

Nevertheless, support in the community for the campaign has been mixed.  North American campaigners have tried to gain the support of fans in Europe, but many have reacted negatively, as a result of numerous (and far more) games not making their way to Europe in the past.  Previously, North American Nintendo fans offered little to no support for European campaigns (Earthbound, anyone?).

Only time will tell if Operation Rainfall’s campaign is successful, but if you want to keep yourself informed about how it is progressing, check out Operation Rainfall’s official website.

Share Your Thoughts: Do you think Nintendo should release Xenoblade Chronicles, The Last Story and Pandora’s Tower in North America, even if it means doing so at a loss?  If Nintendo doesn’t respond favourably to the campaign, could it spell trouble for the Wii U?


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