Nintendo Announces “Flame Red” 3DS & Games to Come

Nintendo’s 3D Portable is Hotting Up

CNN is reporting that Nintendo has announced a new addition to the 3DS family.  A “Flame Red” version of Nintendo’s 3DS console is coming 9 September, 2011.  The news is not too surprising given the mediocre sales of the system so far, and many analysts have already stated that we’d probably see new system colours introduced before any sort of redesign occurs.

In addition to this, Nintendo also has another title on the way; Pokémon Rumble Blast, the first Pokémon title (excluding the downloadable Pokédex 3D software) for the system, will be available to purchase from 24 October, 2011.

Nintendo’s 3DS console, which since release has struggled to make much of an impact on the market, will have its price tag slashed in just two days time.  The Japanese videogame giant is hoping that a reduced cost, as well as a slew of new games this holiday season, will push the console into more hands.

Star Fox 64 3D, the next big title to come from Nintendo, is due to release in both North America and Europe on 9 September, 2011.  Recently, Nintendo also confirmed that Super Mario 3D Land would be available sometime in November, followed by Mario Kart 7 in December.  A batch of third-party titles, such as SEGA’s Sonic Generations and Activision’s Skylanders, will also see a release during the peak period.

Many observers have claimed that the 3DS price drop is a result of the positive feedback that Sony’s PlayStation Vita system has been receiving.  Reggie Fils-Aime, President of Nintendo of America, went on record to state that strong sales during the holiday period are the real motivation for the price cut:

For us, the holiday timeframe is critically important…we’ve been in this video game business for 30-plus years. In order to have a strong holiday, you need to go into the holiday time period with strong momentum.

We make the decisions for what to do based on what’s right for our business, what’s right for our consumers and what’s right for our shareholders…what Sony may or may not do … doesn’t enter into the equation for us.

The launch of the PlayStation Vita in both Europe and North America has been delayed until early 2012.  Therefore, Nintendo has an open window in which to regain some of its lost steam.  However, what it can’t afford to do is delay any key software past the Christmas period.  Despite Fils Aime’s dismissive comments towards the Vita, there’s no denying that it looks like a healthy contender, not to mention that the PSP is still incredibly popular in Japan at the moment.

Source: CNN

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